For the past three seasons, Brad Greenberg’s job as color commentator has been to describe the play of the USF men’s basketball team to the television viewer.
But this season, Greenberg will have a more hands-on role.Athletics Director Lee Roy Selmon named Greenberg, older brother of head coach Seth Greenberg, Director of Basketball Operations Thursday.
“With the departure of assistant coach Mike Madagan, we had an opportunity to take a fresh look at how we wanted to build our entire basketball staff and how it can be most effective,” Selmon said.
Madagan left USF to accept the head coaching position at St. Leo following the 2000-01 season and Greenberg, according to Selmon, will help to fill that void by concentrating his efforts on the daily operations of the men’s basketball program.
“We felt our staff would benefit from a person who focused on the day-to-day operational side,” Selmon said.
“And Brad Greenberg presented that type of background at both the college and NBA levels that will serve us well in that regard.”
In addition to managing the daily operations of the program, Greenberg will serve as a liaison with the administration in regards to academics, compliance, scheduling and travel.
Greenberg will report directly to Selmon rather than his brother, which would be in violation of the university’s anti-nepotism rule.”I’m looking forward to working more closely with members of the athletic department and helping the players on and off the court,” Brad Greenberg told the Tampa Tribune.
Greenberg brings an abundance of experience to the program, having been involved in various levels of coaching and
administration throughout a 24-year career in basketball. Prior to his work as a television analyst for Bulls’ games, Greenberg was the general manager and vice president of the Philadelphia 76ers from 1996-97 when they selected 2001 NBA MVP Allen Iverson with the first pick in the 1996 draft.
“Brad will be a tremendous asset to every aspect of our staff with his tremendous experience and knowledge of the game of basketball,” Seth Greenberg said.
Before joining the front office of the 76ers, Greenberg spent eight seasons with the Portland Trail Blazers from 1987-95. During his time in Portland as both director of player personnel and then later vice president of player personnel, Greenberg helped build the Trail Blazers into a championship contender that made two appearances in the NBA finals.
Greenberg also served as an assistant coach for both the Los Angeles Clippers (1984-86) and the New York Knicks (1986-87) prior to joining the Trail Blazers organization. According to the Tampa Tribune, Seth Greenberg said his brother’s NBA experience will be beneficial to the Bulls’ program.
“We get someone on our staff with a unique point of view,” Seth Greenberg said.
“A perspective from the (NBA) we haven’t had before, whether it’s talking to a recruit about what it takes to get to the next level, or sitting with our players and evaluating their options and what it takes to get where they want to go. Brad is a tremendous, tremendous asset.”
According to the Tampa Tribune, Selmon agreed with Seth Greenberg that Brad Greenberg’s extensive background in basketball operations will be valuable to the program.
“We’re fortunate to have someone with his experience added to our program,” Selmon said.
“The successes he’s enjoyed in his various roles in college and professional basketball makes him a good fit.”