According to Bruzenskey Bois and his co-hosts, “It’s time to do the right thang.” These Bulls are the voices of “Do the Right Thang Radio,” a hip-hop entertainment radio show on USF’s student radio station, WBUL 1620 AM.
The show, which airs every Monday at 9 p.m., is a compilation of the latest hip-hop music, entertainment news, big issues and laughter – a whole bunch of it. Bois, whose radio name is “Cook,” hosts the show along with students Alicia Randolph and Akeem Viel. Student body president Garin Flowers serves as the disc jockey.
Bois described the show as full of energy.
“It has a real good wholesome vibe to it, like an emotional rollercoaster,” he said. “You’re gonna laugh with us, cry with us and you’re gonna learn with us.”
The show usually begins with the “Roll Call” segment, dubbed by many as the funniest part of the show. Listeners call in and freestyle rap about themselves. The results are often hilarious.
“The funniest parts are when people mess up,” Bois said. Those who do are called a “doo-doo head.” Bois got the segment idea from a radio station he listened to while growing up in Miami.
The team also discusses the latest news in media and entertainment. Last week the topic was “celebrities gone bad,” which covered O.J. Simpson being in trouble again, Mike Tyson on drugs and Whitney Houston’s dysfunctional relationship with ex-husband Bobby Brown. The week before that, Bois said the topic was a debate on who was a better artist – 50 Cent or Kanye West.
“Our phone lines were blowing up,” he said.
The show isn’t all about fun, though. Besides entertainment, the show creates an avenue of escape for students to educate themselves on things that are going on in the world. Viel, a sophomore public relations major, has similar thoughts. He said the show aims to push students to be more vocal about big issues.
“People don’t take advantage of their freedom of speech. We want people to speak their mind, be open-minded,” he said. “There’s not only one way to think about a situation – there are many ways you can think about a situation.”
Another segment of the show is the “Broke of the Week,” where Viel, the humorist of the bunch, shares a joke with the audience. He said he draws inspiration from daily life.
Bois said that he loves the chemistry he shares with his co-hosts.
“We would come (in) and have no structure and we can create the show while the show’s going on,” he said.
Viel believes each of them brings a lot of positivism to the show.
“We got different personalities, different views on how we look at stuff,” he said. “We don’t bring negativity.”
The radio show gives away prizes, including occasional concert tickets. Bois said that this week they will probably give away a coupon for a free pair of shoes.
The show’s title is derived from Spike Lee’s film, Do the Right Thing.
“Everyone’s familiar with that movie … we just want to encourage everyone to do the right thing,” Bois said. “I want to have meaning and substance behind the show.”
Bois hopes to reach out to as many students as possible through the show.
“It’ll give them that feeling of being young again and watching their favorite sitcom,” he said. “I just want to make the college experience a little easier.”