University of South Florida Textbooks > International Marketing

International Marketing 10th edition

ISBN:113362751X

ISBN13:9781133627517

Publisher:CENGAGE Learning

Authors:Michael R. Czinkota, Michael Czinkota, Ilkka A. Ronkainen

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International Marketing Description

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

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