University of South Florida Textbooks > Public Relations Cases

Public Relations Cases 9th edition

ISBN:1111344426

ISBN13:9781111344429

Publisher:CENGAGE Learning

Authors:Jerry A. Hendrix, Darrell C. Hayes, Pallavi Damani Kumar

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Public Relations Cases Description

Public Relations Cases 9 Edition Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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