University of South Florida Textbooks > Management of Electronic and Digital Media

Management of Electronic and Digital Media 5th edition

ISBN:111134437X

ISBN13:9781111344375

Publisher:Wadsworth Publishing

Author:Alan B. Albarran

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Management of Electronic and Digital Media Description

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

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