Franchising 4th edition

ISBN:0759367051

ISBN13:9780759367050

Publisher:Custom Publishing

Authors:Richard J. Judd, Richard J.(Richard J. Judd) Judd, Robert T. Justis

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Franchising Description

Franchising 4 Edition This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.

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