University of South Florida Textbooks > Adventures in Public Relations

Adventures in Public Relations 1th edition

ISBN:0205405703

ISBN13:9780205405701

Publisher:Pearson

Authors:David W. Guth, Charles Marsh, Charles Marsh Ph.D.

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Adventures in Public Relations Description

Adventures in Public Relations 1 Edition Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

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