University of South Florida Textbooks > Communication Research Methods

Communication Research Methods 3th edition

ISBN:0199338353

ISBN13:9780199338351

Publisher:Oxford University Press

Authors:Gerianne Merrigan, Carole Logan Huston, Carole L. Huston

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Communication Research Methods Description

Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, Communication Research Methods introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research.

Ideal for research methods courses covering multiple methodologies, this is the only text that uses a research-as-argument approach to help students become not only more effective researchers, but more insightful consumers of research.

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