E-Commerce 2009 5th edition

ISBN:0136007112

ISBN13:9780136007111

Publisher:Pearson

Authors:Kenneth C. Laudon, Kenneth Laudon, Carol Guercio Traver, Carol Traver

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E-Commerce 2009 Description

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

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