University of South Florida Textbooks > Exploring the Hospitality Industry

Exploring the Hospitality Industry 2th edition

ISBN:0135118859

ISBN13:9780135118856

Publisher:Prentice Hall

Authors:John R. Walker, John Walker

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Exploring the Hospitality Industry Description

Exploring the Hospitality Industry 2 Edition Exploring the Hospitality Industry, 2e offers broad coverage of the hospitality industry in an easy-to-read, conversational style. Written by best-selling author John Walker, this book is less theoretical and more industry-relevant than most–emphasizing the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels, it includes new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. With a new focus on sustainability, this edition features case studies, practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field.    

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