E-Commerce Essentials 1th edition

ISBN:0133544982

ISBN13:9780133544985

Publisher:Pearson

Authors:Ken Laudon, Kenneth C. Laudon, Kenneth Laudon, Carol Guercio Traver, Carol Traver

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E-Commerce Essentials Description

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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