University of South Florida Textbooks > Public Relations Practices

Public Relations Practices 8th edition

ISBN:0133127648

ISBN13:9780133127645

Publisher:Pearson

Authors:Allen H. Center, Allen H Center, Patrick Jackson, Stacey Smith, Frank Stansberry

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Public Relations Practices Description

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

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