University of South Florida Textbooks > The Practice of Public Relations

The Practice of Public Relations 12th edition

ISBN:0133083578

ISBN13:9780133083576

Publisher:Pearson

Authors:Fraser P. Seitel, Fraser P Seitel

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The Practice of Public Relations Description

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.

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