Consumer Behavior 12th edition

ISBN:0073530042

ISBN13:9780073530048

Publisher:McGraw-Hill/Irwin

Authors:Hawkins, Delbert Hawkins, Del I Hawkins, Mothersbaugh, David Mothersbaugh, Roger Best, Best

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Consumer Behavior Description

Consumer Behavior: Building Marketing Strategy 12 Edition Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

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