Electronic Media 11th edition

ISBN:0073526169

ISBN13:9780073526164

Publisher:McGraw-Hill Humanities/Social Sciences/Languages

Author:Lynne Schafer Gross

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Electronic Media Description

Electronic Media: An Introduction 11 Edition Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.

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