Electronic Commerce

ISBN:0030265339

ISBN13:9780030265334

Publisher:Harcourt College Publishers

Authors:Richard T. Watson, Richard T Watson, Leyland F Pitt, Leyland F. Pitt, George Zinkhan, George M. Zinkhan, Pierre Berthon

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Electronic Commerce Description

This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.

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