Google’s privacy changes benefit users and businesses
Published: Thursday, February 2, 2012
Updated: Thursday, February 2, 2012 03:02
The policy strives for simplicity in both length and language, and it unifies nearly all of Google's services, products and websites. The notable changes in the policy focus on the merges and the ways this will affect advertising and the overall privacy of Google's users.
Despite these baseless concerns, Google's vice president, Alan Eustace, told NPR that collecting data from multiple Google services will give users innovative experiences. For example, by combining information gathered from the calendar feature and data from map and traffic applications, Google can determine what time a user can leave their house so they can arrive at a scheduled meeting in San Francisco without worrying about road congestion.
new policy pledges to request consent for further changes. If users are still not convinced that the changes are harmless, there are options.
At the very least, Google is giving users enough time to adjust should they decide to close Gmail or YouTube accounts. Ultimately, privacy groups can reprimand these policy changes, but few people seem to care about how their data is used, as shown by the popularity of Facebook.
Viewing the Internet in this sense allows us to easily forget that there are real companies seeking revenue that can justify giving advertisers user data because this business model has gone relatively unchallenged.
Amanda Butler is a junior majoring in sociology and women's studies.