Adele, Foo Fighters and USF
A CONVERSATION WITH MUSIC PROFESSOR JAMES BASS ABOUT HIS GRAMMY EXPERIENCE
Published: Tuesday, February 14, 2012
Updated: Tuesday, February 14, 2012 23:02
Millions watched the 54th annual Grammy Awards show on Sunday, but no one at USF had a better view than music professor James Bass.
Over the summer, choir students and professionals collaborated to record Brahms' "Requiem" at USF for the first Professional Choral Institute. The recording was nominated for Best Choral Performance, but fell short of top honors at the award ceremony.
The Oracle talked with Bass, who is also a voting member of the National Academy of Recording Arts and Sciences (NARAS), for a behind-the-scenes look at the music industry's biggest night of the year.
The Oracle:What was the award ceremony like?
James Bass:What you see on television, you only see the last seven Grammys awarded. All those other ones are awarded through the entire day. So it's a 14-hour-long experience that was absolutely amazing.
It started the night before with the Grammy nominees party. We all just get to kind of celebrate and be around each other and we go on to the Grammys the next day. It was a blast. Literally sitting two rows behind me was Steve Martin. A few rows to the left were the Foo Fighters. Tony Bennett walked right by us, but on that day, you're all equals — you're just musicians.
O:Was it really that down to earth?
JB:It was. And of course, you're in L.A. with the most famous musicians in the world, and so there's always a little bit of the hierarchy of pop musicians, but there was a real respect factor. With Steve Martin and the Foo Fighters only a few feet away, you had a bluegrass musician, a classical musician and a rock musician and we're all trying to do the same thing: be the best at our particular field.
During the pre-telecast they had different artists sing, like a gospel group and other nominees. One of them was an American-born opera singer, Joyce DiDonato. After each performance the audience was really good and gave a lot of energy. But then Joyce DiDonato sang, and when she finished, I saw people from the Foo Fighters all the way to whoever had just gotten the Grammy for the best children's CD jump to their feet.
For me, that was an amazing moment because people recognized what an amazing artist she was. She may not ever sell as many discs as Adele, but in that room, she was the best performer.
O:How does one get nominated for a Grammy?
JB:It's a long, convoluted process. Any recording that's released on a nationally based platform — meaning it has to be available through something like Amazon or iTunes — those discs are allowed to at least be considered for the Grammys. So you can't make a disc in your basement and have it be a Grammy disc.
Our disc was released on Amazon and iTunes through our label called Seraphic Fire Media. It immediately made it into the top 10 classical discs within that week and it actually made it all the way to No. 7 on Billboard (on the classical charts), which is another reason it garnered some Grammy attention.
There's a committee for the NARAS and their classical panel reviewed the disc and said it was eligible. It went up for a vote and it made it into the top five. Only the top five CDs out of the 461 that were eligible were considered the nominees.
In every category, meaning everywhere from Adele down, there were 774 nominees total, and we were one of those nominees, from the entire planet Earth. It's kind of an amazing thing — we were the only choir from North America nominated for a Grammy.
O:So there's no application for it or persuading done on the part of the artist? It's completely up to NARAS to select and nominate?
JB:That's exactly correct. After they receive the nominations, everyone that's a member of NARAS receives a ballot. And for example, I'm a member, but you have to have shown expertise in a particular area of music industry, and you have dues that you have to pay and you become a member of the Recording Academy.
So sometimes there's some popularity involved and the person we ended up losing to, Eric Whitaker, is one of the most popular choral conductor/composers in the world. I'm not saying that had anything to do with it, but that can come into play once you get to the vote part of it.
O:Being a voting member yourself, what is that process like?
JB:You're technically allowed to vote in any category, but what they tell us is that they request that you only vote in the categories in which you consider yourself an expert. But for some categories I do vote because I do have an opinion. So I only voted in about 15 categories.
O:Who was the most commercial artist you voted for?
JB:I voted for Adele. But also, this is going to reveal a little something, I'm a classical musician through and through. I mainly only listen to classical music, but I do have a high affinity for what you would call electric dance music, or some people call it techno — I enjoy it. And I really like Deadmau5. So Deadmau5 was up for a couple Grammys and I knew the album very well, so I voted for it.
O:After the recording, how much behind-the-scenes work goes into the final product?
JB:Once the live recordings are done, there are about 100-120 gigabytes of digital recording. Our producer in Los Angeles spends the next two or three weeks sifting through the tapes. And then he creates a beginning-to-end performance with all the cuts, using what he thinks are the best runs. That's called the first edit.